20 September 2026 - 23 September 2026
SAE International,USA
Latest on Automotive Industry
AI-Driven Innovation in End-to-End Vehicle Seating Systems
For most of automotive history, the seat has been treated as a static, mechanical object - foam, fabric, springs, and a frame. It moved forward and back, reclined a little, and if you paid extra, it warmed up in winter. That era is ending. AI in automotive seating is turning what used to be a passive comfort item into an....
AI, Simulation, and Digital Twins: The Future of Autonomous Vehicle Safety Testing
Self-driving cars promise to make roads safer, but there's an uncomfortable math problem hiding behind that promise. Researchers at RAND Corporation have estimated that an autonomous driving system would need to log around 150 million miles on public roads just to prove, with statistical confidence, that it's safer than a human driver. At normal fleet speeds, that would take decades....
Challenges of Crash Testing Non-Traditional Seating Configurations in Autonomous Vehicles
For more than half a century, crash safety has rested on one quiet assumption: the person in the seat is facing forward. Every dummy, every airbag, every seatbelt algorithm was built around that idea. Autonomous vehicles are now breaking it on purpose. Seats face each other around a small table. Some recline flat. Others rotate to create a lounge-style cabin.....
Next-Generation Seat Belt Technologies for Autonomous Vehicle Occupants
For more than sixty years, the seat belt has done one job and done it well: keep you anchored to your seat when things go wrong. But as cars start driving themselves, that single job is turning into a much bigger one. Next-generation seat belt technology is no longer just about holding a body in place during a crash —....
Redefining Passenger Safety: How Crash Testing Must Adapt for Seat Belts in Autonomous Vehicles
For more than half a century, the crash test dummy has been sitting in the same position, facing the same direction, bracing for the same kind of impact. Seat belts were engineered around one basic assumption: a human is alert, upright, gripping a steering wheel, and facing forward. That assumption is now falling apart. As self-driving technology moves from pilot....
Astemo Americas, Inc. plans to invest more than $112 million to expand hybrid electric-vehicle motor production at its manufacturing plants in Berea,...
Toyota Motor North America has announced a $3.6 billion investment in its San Antonio plant in Texas to expand vehicle production.
Toyota Motor Corporation (Toyota) has announced plans to establish a new Toyota Kirloskar Motor manufacturing plant in the Bidkin Industrial Area, Mah...
Christian Brothers Automotive (CBA) has officially broken ground on its new Technology & Training Center in Katy, Texas, marking a major step in the c...
“From horsepower to intelligence: off-highway mobility is becoming software-defined.”
"When proven automotive engineering meets human physiology, we can rethink what's possible in healthcare."
"In automotive repair, trust is no longer earned by fixing vehicles—it's earned by building customer confidence."
“I think innovation will be more about all the ways the car can communicate back without language to us through haptics, light, audio, etc., things we’re learning from Human Factors researchers.”
“Cloud-connected predictive diagnostics will transform corrective maintenance into preventative maintenance, reducing downtime and improving fleet reliability.”
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Asia Pacific Frost & Sullivan
